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Influx Ideas: Ad Age's Jonah Bloom On Wants Vs. Needs
TweetLast Friday at Butler Shine’s Influx Ideas conference, Jonah Bloom presented his take on the future of advertising. One point in particular resonated for me (among many, many interesting points):...
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Alex Frankel's New Book, Punching In
TweetMy friend Alex Frankel is out with his second book, Punching In. (His first, Word Craft, is also worth a read, if you’re interested in how products get named.) In Punching In, Frankel joins on...
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Green Campaigns Get Noticed, Though Some Backfire
TweetNielsen numbers analyzed by Ad Age suggest that consumer do prefer green brands, products and services, but that brands that push too hard on the theme — GE and Starbucks are called out — invite...
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Starbucks Dabbles with Corporate Democracy
TweetIn a piece for Business Week Jeff Jarvis, author of BuzzMachine (among other things), profiles Starbucks’s MyStarbucksIdea.com concept — an initiative Jeff calls a foray into corporate democracy....
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The Uncertain Value of Facebook Brand Pages
Tweet There was much excitement last week over AdAge’s piece on brands that have built bigger Facebook fan bases than monthly visitors to their websites. Most observers applaud the brands who have...
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Hand-Drawn Social Media Logos, Part of Editorial Series at Mashable Sponsored...
TweetThis Mashable post caught my attention with the fun, hand-drawn social media logos: Then I noticed the story is part of a Mashable dev and design series sponsored by Ben and Jerry’s new free-trade...
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NBC Content Running on Starbucks Ad
Tweet Today NBC.com turned its site into a coffee sack sponsored by the Facebook page for Starbucks Pumpkin Spice Latte. I’m a big fan of clever, eye-catching advertising. But, sheesh. The...
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Starbucks Steams Up the Huffington Post
TweetI didn’t get enough of Ricky Gervais last night on the Golden Globes, so I started my day at the Entertainment section of Huffington Post. Starbucks was today’s sponsor. The page started out...
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Word Association Ads at Starbucks
TweetIs this new, or have Starbucks and Google been running these silly-question ads for a while? I just logged on to the free wifi at a Starbucks location in San Francisco, and it served up a quick...
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